Graphic Design

The bottom line is, your Web site needs to do three things really well:
1. It must be attractive in order to convey a favorable and accurate first impression of your company.
2. It must be compelling so that casual viewers are encouraged to explore the site further and find out more about you and your product.
3. It must be intuitive so that so that visitors looking for specific information can find it easily.

I'm still a big proponent of the two-color logo. You can fax it, you can copy it, you can see it from far away, and you can add colors later if that floats your boat. They also tend to be much harder to do well than multicolor logos, which is another reason why I like them. If a person can design a good black and white logo, then color is easy.

Web ads are the billboards of the online world. People - potential customers - see them only in passing as they make their way somewhere else. Here's the trick: Make your ads stick in the mind so that viewers are still thinking about them four or five clicks later.